BACHELOR

It is a post-secondary university education program that will earn you a degree upon completing 120 credits.

Bachelor of Science in Marketing Management

The program is focused on the knowledge of commercial management theories and models.

You will learn market research skills, to understand consumer needs, the application of commercial strategies and the generation of a commercial culture.

Classes begin:
May 12, 2025.
Closing of registrations:
April 30, 2025
Program duration:
120 Credits

Learning objectives

Train professionals instructed to investigate and provide solutions to the needs of consumers who contribute to achieving business objectives through the use of technological management and marketing tools.

Courses

  • Written communication
  • Applied Algebra
  • Environmental and Cultural Diversity
  • General biology
  • Professional ethics
  • English I
  • English II
  • Data Analysis
  • Mathematics Applied to Finance
  •  Intrapersonal Skills
  • Fundamentals of Marketing
  • Consumer Behavior and Business Sociology
  • Quantitative investigation
  • Branding and Product Management
  • Service Marketing
  • Fashion’s history
  • Development and Planning of Collections
  • Retail Purchasing Management
  • Branding y Styling de Moda
  • Cost Analysis and Budget
  • Commercial Distribution Strategies
  • Creativity and Innovation Management
  • Relationship Marketing and CRM
  • Strategic marketing
  • Pricing Strategies
  • Business intelligence
  • Brand Creation and Development
  • Schedule Marketing
  • Management skills
  • Innovation and Value Creation
  • Entrepreneurship Management
  • Presentation and Persuasion Skills
  • Organizational Sustainability
  • Change management
  • Technological Tools for Management
  • Effective Digital Communication
  • Digital Business Design
  • E-Commerce and Mobile Marketing
  • Digital Media Strategy and Social Networks
  • digital transformation
  • Consumer Experience Management (Cx)
  • E-Commerce and Mobile Marketing
  • Sales management
  • Visual Merchandising and Retail Design
  • New Technologies Applied to Marketing

Teachers

The instructors mentioned are just a portion of our available faculty. Harson University reserves the right to change instructors based on its continuous improvement program, faculty availability, or unforeseen circumstances.

Tuition

Credit Hour
$166.67
Year
$5,000
Total
$20,000

Dates

Start of registration for the Summer 2024:
April 8, 2024
Midterm exams:
February 26 to March 1, 2024
Final exams:
April 22 to 26, 2024
End of classes:
April 26, 2024

Title

As a graduate of Harson University from this program, you will earn the title of:

Bachelor of Science in Marketing Management

Start your admission at Harson University

What is Harson University?

Harson University is an educational institution located in the United States, with degree programs at the undergraduate and postgraduate level.

Offeryou

Study at Harson University and obtain a recognized Bachelor’s or Master’s degree in the United States.

At Harson University, you will find a wide variety of distinguished professors in various specialties who will provide you with a comprehensive educational experience, incorporating the latest trends.

Our educational programs are offered in English or Spanish, allowing us to adapt to our students’ language preferences.

Learn without limits with our innovative digital platform. Designed for online education, it offers advanced tools that enhance learning and academic interaction. Access from anywhere and complete all your activities 100% digitally.

Harson University will offer various technical and pedagogical resources to support teaching processes, including multimedia content, e-books, simulators, specialized software, virtual and remote laboratories, virtual libraries, and more. All these resources will be integrated into an LMS (Learning Management System) platform, depending on the modality (videoconferencing, content repositories, recorded remote classes, supervision, learning analytics, portfolio management, etc.).

Students and professors at Harson University will have access to LIRN (Library and Information Resources Network) services. Through this service, students will gain access to various libraries and global databases, providing them with a wealth of documents to strengthen their research skills and personalized learning pathways.

Preguntas Frecuentes

Un MBA es una Maestría en Administración de Empresas diseñada para formar líderes y profesionales con habilidades avanzadas en gestión, estrategia y toma de decisiones empresariales. Este programa combina teoría y práctica, enfocándose en áreas como finanzas, marketing, recursos humanos, y liderazgo. Es ideal para quienes buscan potenciar su carrera o iniciar su propio negocio.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. 

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Request information