MASTER

It is a graduate-level program that you can access once you have a bachelor’s degree. To do so, you must complete 30 semester credit hours.

Master in Digital Marketing

This program trains professionals capable of applying modern theories and models currently used in Marketing, which are oriented towards the efficient use of social media, electronic media and data analysis.

Pre-Requisite: Bachelor’s Degree

Classes begin:
June 29, 2026
Closing of registrations:
June 29, 2026
Program duration:
30 semester credit hours

Learning objectives

  • Develop integrated marketing campaigns by applying advanced digital marketing concepts.

  • Analyze digital market research data to support evidence-based decision-making.

  • Design innovative digital products and services using contemporary tools and methodologies.

  • Utilize SEO, social media, content marketing, and analytics to drive customer engagement and retention.

  • Formulate omnichannel marketing strategies aligned with organizational goals for execution.

  • Demonstrate ethical and effective communication in digital platforms and customer interactions.

Courses

  • 50004 Consumer Behavior
  • 50005 Marketing Research
  • 50006 Integrated Marketing Communication
  • 50007 Marketing Decisions For Managers
  • 50008 E-Marketing
  • 50009 Social Media Marketing
  • 50010 Marketing Analytics
  • 50011 Brand Management
  • 50012 Omnichannel Marketing
  • 50013 Digital Marketing Strategies

Digital Badges

Harson University awards digital badges upon completion of a group of identified courses within the Master in Digital Marketing degree program.

Integrates consumer insights with digital and social strategies to design value-driven experiences and effective marketing decisions.


The Digital Badge includes the following courses:

 

  • 50004 Consumer Behavior
  • 50009 Social Media Marketing
  • 50012 Omnichannel Marketing
  • 50013 Digital Marketing Strategies

Applies research and analytics tools to make strategic decisions that maximize performance and campaign effectiveness.

 

The Digital Badge includes the following courses:

 

  • 50005 Marketing Research
  • 50006 Integrated Marketing Communication
  • 50007 Marketing Decisions For Managers
  • 50010 Marketing Analytics

Teachers

The instructors mentioned are just a portion of our available faculty. Harson University reserves the right to change instructors based on its continuous improvement program, faculty availability, or unforeseen circumstances.

Tuition

Regular Cost:

Total Cost
$16,667

Launch fee:

Installment Payment
$444
Approximate
Number of Dues
12
Total Cost
$5,333

Dates

Start of registration for the Summer 2024:
April 8, 2024
Midterm exams:
February 26 to March 1, 2024
Final exams:
April 22 to 26, 2024
End of classes:
April 26, 2024

Title

As a graduate of Harson University from this program, you will earn the credential of:

Master in Digital Marketing

Start your admission at Harson University

What is Harson University?

Harson University, located in the United States, is a higher education institution offering undergraduate and graduate degree programs with a focus on academic, excellence, innovation, and leadership. We prepare students for success in a global marketplace.

Offeryou

At Harson University, you will find a wide variety of distinguished professors in various specialties who will provide you with a comprehensive educational experience, incorporating the latest trends.

Our educational programs are offered in Spanish.

Learn without limits with our innovative digital platform. Designed for online education, it offers advanced tools that enhance learning and academic interaction. Access from anywhere and complete all your activities 100% digitally.

Preguntas Frecuentes

Un MBA es una Maestría en Administración de Empresas diseñada para formar líderes y profesionales con habilidades avanzadas en gestión, estrategia y toma de decisiones empresariales. Este programa combina teoría y práctica, enfocándose en áreas como finanzas, marketing, recursos humanos, y liderazgo. Es ideal para quienes buscan potenciar su carrera o iniciar su propio negocio.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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