BACHELOR

You can earn an undergraduate degree after completing 120 semester credit hours.

Bachelor of Science in Marketing Management

The program is focused on the knowledge of commercial management theories and models.

You will learn market research skills, to understand consumer needs, the application of commercial strategies and the generation of a commercial culture.

Classes begin:
June 29, 2026
Closing of registrations:
June 29, 2026
Program duration:
120 semester credit hours

Learning objectives

  • Design marketing strategies that align with customer needs and business objectives.

  • Use market research methods and tools to gather, analyze, and interpret customer and competitor data.

  • Apply advanced digital marketing tools for campaign creation and performance analysis.

  • Develop marketing messages tailored to various platforms and audiences.

  • Demonstrate ethical awareness and social responsibility in marketing practices.

Courses

  • 30047 Written Communication
  • 30107 Professional Ethics
  • 30176 Applied Algebra
  • 30178 Environment And Cultural Diversity
  • 30602 English I
  • 30012 Data Analysis
  • 30041 Intrapersonal Competences
  • 30601 General Biology
  • 30603 English II
  • 30115 Marketing Fundamentals
  • 30031 Branding And Product Management
  • 30163 Quantitative Research
  • 30213 Psychology And Qualitative Research
  • 30355 Service Marketing
  • 30444 History Of Fashion
  • 30011 Cost And Budget Analysis
  • 30042 Consumer Behavior And Commercial Sociology
  • 30447 Development And Planning Of Collections
  • 30450 Retail Purchasing Management
  • 30451 Fashion Branding And Fashion Styling
  • 30106 Commercial Distribution Strategies
  • 30131 Creativity And Innovation Management
  • 30172 Strategic Marketing
  • 30175 Relationship Marketing And Customer Relationship Management (CRM)
  • 30194 Pricing Strategies
  • 30173 Marketing Plan
  • 30330 Business Intelligence
  • 40009 Innovation And Value Creation
  • 40019 Brand Creation And Development
  • 40010 Entrepreneurship Management
  • 40012 Presentation And Persuasion Skills
  • 40026 Management Skills
  • 40014 Organizational Sustainability
  • 40015 Change Management
  • 40028 Technological Tools For Management
  • 30093 E-Commerce And Mobile Marketing
  • 30220 Retail Management
  • 30413 Visual Merchandising And Retail Design
  • 40017 Consumer Experience (CX) Management
  • 40020 New Technologies Applied To Marketing
  • 30093 E-Commerce And Mobile Marketing

  • 30220 Retail Management

  • 30413 Visual Merchandising y Retail Design

  • 40017 Consumer Experience (CX) Management

  • 40020 New Technologies Applied to Marketing

Digital Badges

Harson University awards digital badges upon completion of a group of identified courses within the Bachelor of Science in Marketing Management degree program.

Understand consumer behavior and apply core marketing tools to meet a market that demands research-driven and insight-based decisions.

The Digital Badge includes the following courses:

  • 30047 Written Communication
  • 30107 Professional Ethics
  • 30176 Applied Algebra
  • 30194 Pricing Strategies
  • 30012 Data Analysis
  • 30115 Marketing Fundamentals
  • 30163 Quantitative Research
  • 30213 Psychology And Qualitative Research
  • 30042 Consumer Behavior And Commercial Sociology
  • 30106 Commercial Distribution Strategies


Apply data-driven marketing strategies and commercial intelligence tools to compete in environments where performance and analytics are key.

The Digital Badge includes the following courses:

  • 40026 Management Skills
  • 30355 Service Marketing
  • 30011 Cost And Budget Analysis
  • 30172 Strategic Marketing
  • 40010 Entrepreneurship Management
  • 30175 Relationship Marketing And Customer Relationship Management (CRM)
  • 30173 Marketing Plan
  • 30330 Business Intelligence
  • 40012 Presentation And Persuasion Skills
  • 40028 Technological Tools For Management

 

Design innovative brands and create differentiated value propositions that meet the needs of companies aiming to stand out in competitive markets.

The Digital Badge includes the following courses:

  • 30450 Retail Purchasing Management
  • 30031 Branding And Product Management
  • 30447 Development And Planning Of Collections
  • 30451 Fashion Branding And Fashion Styling
  • 30131 Creativity And Innovation Management
  • 30444 History Of Fashion
  • 40019 Brand Creation And Development
  • 40009 Innovation And Value Creation
  • 40015 Change Management
  • 40014 Organizational Sustainability

 

Teachers

The instructors mentioned are just a portion of our available faculty. Harson University reserves the right to change instructors based on its continuous improvement program, faculty availability, or unforeseen circumstances.

Tuition

Credit Hour
$166.67
Year
$5,000
Total
$20,000

Dates

Start of registration for the Summer 2024:
April 8, 2024
Midterm exams:
February 26 to March 1, 2024
Final exams:
April 22 to 26, 2024
End of classes:
April 26, 2024

Title

As a graduate of Harson University from this program, you will earn the credential of:

Bachelor of Science in Marketing Management

Start your admission at Harson University

What is Harson University?

Harson University, located in the United States, is a higher education institution offering undergraduate and graduate degree programs with a focus on academic, excellence, innovation, and leadership. We prepare students for success in a global marketplace.

Offeryou

At Harson University, you will find a wide variety of distinguished professors in various specialties who will provide you with a comprehensive educational experience, incorporating the latest trends.

Our educational programs are offered in Spanish.

Learn without limits with our innovative digital platform. Designed for online education, it offers advanced tools that enhance learning and academic interaction. Access from anywhere and complete all your activities 100% digitally.

Preguntas Frecuentes

Un MBA es una Maestría en Administración de Empresas diseñada para formar líderes y profesionales con habilidades avanzadas en gestión, estrategia y toma de decisiones empresariales. Este programa combina teoría y práctica, enfocándose en áreas como finanzas, marketing, recursos humanos, y liderazgo. Es ideal para quienes buscan potenciar su carrera o iniciar su propio negocio.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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