Bachelor

Bachelor of Science in Marketing Management

The program is focused on the knowledge of commercial management theories and models.

You will learn market research skills, to understand consumer needs, the application of commercial strategies and the generation of a commercial culture.

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  • Classes begin: September 3, 2024Classes begin: September 3, 2024
  • Closing of registrations: June 30, 2024Closing of registrations: June 30, 2024
Program duration: 120 credits

Train professionals instructed to investigate and provide solutions to the needs of consumers who contribute to achieving business objectives through the use of technological management and marketing tools.

  • Written communication
  • Applied Algebra
  • Environmental and Cultural Diversity
  • General biology
  • Professional ethics
  • English I
  • English II
  • Data Analysis
  • Mathematics Applied to Finance
  •  Intrapersonal Skills
  • Fundamentals of Marketing
  • Consumer Behavior and Business Sociology
  • Quantitative investigation
  • Branding and Product Management
  • Service Marketing
  • Fashion’s history
  • Development and Planning of Collections
  • Retail Purchasing Management
  • Branding y Styling de Moda
  • Cost Analysis and Budget
  • Commercial Distribution Strategies
  • Creativity and Innovation Management
  • Relationship Marketing and CRM
  • Strategic marketing
  • Pricing Strategies
  • Business intelligence
  • Brand Creation and Development
  • Schedule Marketing
  • Management skills
  • Innovation and Value Creation
  • Entrepreneurship Management
  • Presentation and Persuasion Skills
  • Organizational Sustainability
  • Change management
  • Technological Tools for Management
  • Effective Digital Communication
  • Digital Business Design
  • E-Commerce and Mobile Marketing
  • Digital Media Strategy and Social Networks
  • digital transformation
  • Consumer Experience Management (Cx)
  • E-Commerce and Mobile Marketing
  • Sales management
  • Visual Merchandising and Retail Design
  • New Technologies Applied to Marketing
  • Credit Hour
    $166.67
  • Year
    $5,000
  • Total
    $20,000
  • Midterm exams: February 26 to March 1, 2024
  • Start of registration for the Summer 2024: April 8, 2024
  • End of classes: April 26, 2024
  • Final exams: April 22 to 26, 2024

What is Harson University?

Harson University is an educational institution located in the United States, with degree programs at the undergraduate and postgraduate level.

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