The Digital Marketing program trains professionals with high critical and creative capacity, capable of applying marketing concepts correctly and capable of creating strategies based on detailed market studies. With the right tools and training, you will be able to generate engagement in social media and establish an omnichannel culture with companies.
- Consumer behavior
- Marketing Research
- Integrated Marketing Communication
- Marketing Decisions for Managers
- E-Marketing
- Social Media Marketing
- Marketing Analytics
- Brand Management
- Marketing Omnicanal
- Digital Marketing Strategies
Education:
- Doctorado en Dirección y Mercadotecnia – Universidad Popular Autónoma del Estado de Puebla (UPAEP)
- Maestría en Administración con formación en Organizaciones – Universidad Autónoma de Chiapas.
- Licenciatura en Contaduría Pública – Universidad Autónoma de Chiapas. Facultad de Contaduría Pública Campus IV
Experience:
- Profesor investigador Dirección de Investigación de Posgrado
- Gestión Administrativa del Programa Doctoral
- Directora de tesis a nivel maestría y doctorado
- Integrante del Cuerpo Académico Consolidado de Desarrollo Empresarial
Education:
- Doctoral Degree in Business Administration – Marketing. San Ignacio University, Miami, FL
- Master of Business Administration, Nova Southeastern University, Florida
- Bachelor of Science in Industrial Technology, Florida International University
Experience:
- Adjunct Business Professor
- Vice President of Operations
- Business Account Manager
- Business Owner
- Corporate Account Executive